I know I was supposed to discuss digital distribution, but I came across a great posting by Christine Kane on How to Not Take Things Personally and thought I’d share some of my personal insight!  #8 in the article - “Make a list and move to the next thing” - really spoke to me.  As a producer, every phase of making a film is not just ardous and time consuming, but also intermixed with a ton of rejection, and by a ton, I mean for every one yes, I think I heard at least 20-30 no’s!  It doesn’t matter whether you’re trying to raise funds, make deals for the actual production, submit to festivals or attempt distribution, its hard to keep hearing the word ‘no’.  I’m surprised when I look back at the process that I didn’t quit earlier - don’t get me wrong, I def. thought about it, but somewhere in the process, I just felt like I couldn’t give up.  With every no, I was even more determined to make it work for me and for the film and the only way I knew how to, was by making a list of every person I knew and creating the connections.  As people/contacts would say no, I would say ‘thank you for your time’ (as politely as I could!), ‘do you know of anyone else who might be interested’.  I was surprised by how many people we met through what many might have considered a ‘closed’ door.  Little by little the sting of the rejection would diminish, new doors would open and all of a sudden (literally 2 years of pursuing this process) I heard the yes’s.  Christine Kane is right, you can’t take things personally, you just have to make a list and move to the next thing!